Growth rate of close to 300% mobile publishing standards being - Mobile Publishing - Printing Industry

As a new media, mobile publishing the strong development momentum in recent years attracted public attention. According to the National Documentation and Information Sub-Committee for Standardization Technical Committee publication format Deputy Director, China Institute of Publishing Science Hao Zhensheng describes the results of the survey show that: as the fastest growing digital publishing branch of mobile publishing in the last two years growth rate of close to 300%, much higher than the traditional publishing and other forms of digital publishing.

In the Press and Publication Administration recently issued a "further advance information on the guidance published system", also published the phone as necessary to achieve industrial upgrading and vigorously promote the new . In this context, as a technology Management Means to develop standards for mobile phones is imminent publication.

4 21, publication format sub-technical committee held a "standard system for mobile publishing," and other standards development work will, was published in the standard system on mobile phones, mobile publishing and mobile content regulation published in the format presented by the three mobile publishing consensus standards related to: mobile phone in the published standards should be clear of its connotation and extension of the basis, from the characteristics and trends of development of the industry starting to balance interests of all parties, and ultimately Cooperation Win-win situation.

Mobile publishing how to define Published on the definition of mobile phones, mobile phone publishing standards relevant person in charge Chen Lei is given a preliminary concept: mobile publishing service provider is to use text, images, audio, video and other manifestations, will be created by yourself or others works, through selection and editing, digital publications produced, and through wireless, wireline Network Or embedded in mobile media, for users using mobile phones or similar mobile devices to read or download the propagation. In accordance with the books can be divided into cell phone, mobile phones and mobile audio and video entertainment; by operation of format can be divided into text-based, multimedia-based and palm letter type; in accordance with the contents of the form can be divided into wireless Internet access to mobile publishing, cable internet phone published and mobile phone carriers published in Class 3.

Google Greater China, Government and Public Relations Director Zhu Yinghuai that the phone can not be too broad definition of publication, otherwise the standard would not have operable. Should study the mobile publishing and digital publishing, traditional publishing, internet publishing, in order to determine "standard system for mobile publishing," the scope, form a complete framework.

Share the same view were the implementation of Beijing University of Posts and School of Management Dean Tang Shoulian. In his view, to the terminal to determine whether the phone has some limitations publication, published for the definition of mobile phones still need careful study.

Interests of the inequality as the industry bottlenecks Press and Publication Administration Deputy Director Zhang Zeqing newspapers said: "The traditional media operators and pay and income in direct proportion to greatly affect the current development of mobile newspapers print media initiative." It is understood that mobile publishing profitable almost entirely controlled by the operator, publishing units in a weak position. Although the original content on publishers to pay a lot of effort and cost, but the small profit, which seriously dampened the enthusiasm of publishers, have also hindered the development of mobile publishing industry.

A more successful "National Geographic" for example, reported that its mobile phone subscribers in 2008 reached more than 20 million, but the magazine reflects the mobile phone version of the actual operating profit is not high, the reason is that most income is operator points away.

"Publishing industry to develop, can not do without the relevant enterprises, support for related areas, if there are more newspapers and media to develop mobile phones, telecom companies would profit more appropriate." Press and Publication Industry Development Division Industry Director Wang Quan said. He believes that cell phone is the development of standards published balance the interests of all the results, through the development of standards in Undeveloped Area.

This, particularly strong response from the participating publishers. China Publishing Group, Dong Lin, general manager of digital media company that developed "standard system for mobile publishing," First of all publishing units should be clearly positioned in the industry chain. At present, the industrial chain with mobile operators, technology providers and content providers such as, industry standards should be developed and the different industry chain to communicate and exchange many links. Dong Lin said: "The telecom companies if they can get help print media, to the traditional media plug off the wings, win-win cooperation, will continue to enhance the telecommunications company's profits in the value-added business, so as to realize the industry leaps and bounds."

Standard regulations will solve management problems

Published with the rapid development of mobile phone incompatible, include mobile content publishing and layout format as the management of absence. As the number of mobile phone users are young people of publications, typos, missing words, non-standard layout and the presence of undesirable content and so will its negative impact. Therefore, the urgent need to publish content on the mobile phone monitoring, and development of relevant standards of presentation formats. In addition, the use of intellectual property rights involved in mobile publishing license, the browser standard to have any consistency, how to interface with the technical operator, publishing qualification examination and approval and other issues have also become the focus of the industry.

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